I KNOW WHAT YOU DID LAST SUMMER …

Few might have noticed it, but last summer, Amazon updated its list of 14 “Leadership Principles” by adding two new entries, entitled “Strive to be Earth’s Best Employer” and “Success and Scale Bring Broad Responsibility”, clearly setting a KINDNESS-oriented tone for the future of the massive multinational organization. Within his final letter to shareholders before stepping […]

Continue Reading

KINDNESS IS TAKING OVER CORPORATE COMMUNICATION (MORE THAN EVER)

Corporate communication has always been a great indicator of the changes and challenges faced by major companies,  internally as well as externally. Discursive and visual registers used within this area are constantly evolving and a regular benchmark and analysis of various materials such as annual reports or corporate websites can provide useful informations about the […]

Continue Reading

TECH4GOOD, THE NEW VIVATECH UNICORN? (IF WE BELIEVE THEIR OWN WEBSITE…)

Viva Technology, Europe’s biggest startup and tech event is starting today in Paris. This year, one of the five major highlights of the event will be Tech4Good, which aims to demonstrate the many ways tech can ignite positive change, with special focuses on digital inclusion, climate action, data democracy, and gender parity.Partnering with NGOs and not-for-profit […]

Continue Reading

SHAREHOLDERS REBELLION OVER LACK OF COMMITMENTS

As recently stated by many articles, such as the one published by the Guardian (https://www.theguardian.com/business/2021/may/26/exxonmobil-and-chevron-braced-for-showdown-over-climate), many oils giant are currently facing “shareholder rebellions from climate activists and disgruntled institutional investors over their failure to set a strategy for a low-carbon future. Exxon failed to defend its board against a coup launched by dissident hedge fund activists at […]

Continue Reading