NUDGE MUSIC MANAGEMENT OR THE ART OF MANAGEMENT IN MUSIC

Organisational theories & models

ABSTRACT

Who has never been transported by a few musical notes like no other art, instrument or tool can do? Curiously, the corporate world has too little taken hold of musical inspiration in a kindly vision of well-being and quality of life at work. In a holistic and 360 ° approach to “making society”, at the crossroads of psychology, behavioral economics, neurosciences and musicology, the actual spirit is creating a new art, a new discipline of management, the Nudge Music Management.

Frédéric Parmentier
Passionate about music & leadership, I founded MaZic, an innovative consultancy service in Nudge Music Management, promoting solutions to uplift the Employee’s experience & support business strategy.

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