Author: Frédéric Parmentier

Passionate about music & leadership, I founded MaZic, an innovative consultancy service in Nudge Music Management, promoting solutions to uplift the Employee’s experience & support business strategy.

“ALL YOU NEED IS LOVE”, LE MANAGEMENT BIENVEILLANT, CE N’EST PAS DU PIPEAU

Frédéric Parmentier428Leave a Comment on “ALL YOU NEED IS LOVE”, LE MANAGEMENT BIENVEILLANT, CE N’EST PAS DU PIPEAU

ABSTRACTWhat if the keys to KIND management have been given to us for decades by the Beatles and their iconic song ‘All you need is Love’? Through his innovative approach to Nudge Music Management, Frédéric Parmentier explains to us why a KINDNESS-oriented managerial transformation appears to be an essential development for companies that want to […]

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NUDGE MUSIC MANAGEMENT OR THE ART OF MANAGEMENT IN MUSIC

Frédéric Parmentier683Leave a Comment on NUDGE MUSIC MANAGEMENT OR THE ART OF MANAGEMENT IN MUSIC

ABSTRACT Who has never been transported by a few musical notes like no other art, instrument or tool can do? Curiously, the corporate world has too little taken hold of musical inspiration in a kindly vision of well-being and quality of life at work. In a holistic and 360 ° approach to “making society”, at […]

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